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May 24, 2008

Order Your 2008 Williams Catalog On-Line

The new 2008 Bachman-Williams catalog can be ordered on-line for a price of $5.  Too bad its not posted on-line.  Maybe once Bachman incorporates the Williams product line into the Bachman web site we will all be able to browse the catalog for free on-line.  Go here if you want to pay $5 for a dead tree copy of the catalog.

October 16, 2007

Bachmann Confirms Purchase of Williams Electric Trains

Back in late September rumors were circulating that Bachmann had purchased Williams.  Today Bachmann Industries circulated a press release today officially confirming the purchase Williams Electric Trains.  From the press release:

Mr. Jerry Williams, President/Owner of Williams Electric Trains, Columbia, MD and Mr. Bud Reece, Senior Vice President Sales & Marketing, along with Mr. Ed Winter, Senior Vice President Finance & Operations, Bachmann Industries, Inc., Philadelphia, PA announce the acquisition of the assets of Williams Electric Trains.

Read the rest of the press release here.

September 22, 2007

Bachmann To Buy Williams?

Rumors about Bachmann Industies purchasing Williams Electric Trains have been circulating around the web over the last few days.  Bachmann produces model trains and accessories for almost all scales of model railroading and is known for it's reasonably priced products.   An administrator on the Bachmann trains on-line forum denied that a deal had been finalized but did state that Bachmann is in talks with Williams.  Read the statement here.  This is an interesting play for Bachmann but seems to make sense since Williams is also known for its reasonably priced products.

Thanks for the tip David.   

9/23/07 UPDATE:   No official word from Bachmann yet but a supposed copy of the letter Jerry Williams, owner of Williams Trains, sent to model train dealers has been posted on several on-line model railroad forums including Bachmann's.  The letter states that Mr. Williams retirement is the reason for the sale and that the settlement date will be on or about September 30, 2007.  Read the text of the letter here.

Williams Union Pacific Hertiage Series

On the back cover of my latest issue of Classic Toy Trains magazine, there is an ad for Williams Electric trains' version of the Union Pacific Heritage Series locomotive.   Williams is now the third company to offer models of the these specially painted SD70ACe Union Pacific locomotives.   Nothing like competition.  Williams is asking $229.95 for their model, which is considerably less than the MTH and Lionel version.  Of course you don't get a digital control system or complex sound system with the Williams but for those who don't want to shell out $400+ for one of these models they are a great alternative.   See the Williams website for more details.   

December 20, 2006

Williams Winter 2007 Flyer Available On-Line Williams Electric Trains has published their Winter 2007 flyer.  My favorites in this flyer are the Norfolk & Western 4-8-4 Class J and the Pennsylvania Congressional GG1 and 4 car passenger set.  For those looking for quality, traditional style trains at reasonable prices, Williams' trains are a great choice.  They don't have all the fancy electronics and sounds but do have "Tru-Blast II" digital whistles and bells and they run as great as they look.

Check out the Winter 2007 flyer here.  (Requires Adobe Acrobat Reader 6.0 or later)

July 06, 2006

Special Deal For Williams Platinum Club Members

Williams is running an exclusive Internet Sale for Platinum Club members.  The sale items include an American Freedom Train 4-8-4 GS-4 and a Western Pacific 4-8-4 GS-4 selling for $262.46 each.  That's 25% off the list price.  The sale ends on July 31, 2006.  Not a Williams Platinum Club member?  An annual members costs only $25 + $5 for shipping and handling and includes a free caboose or freight car.  See the Williams site for more details.

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June 07, 2006

Williams Recreates Lionel's "Girl's Train" With A Twist

Image181 In 1957, Joshua Lionel Cowen, founder of Lionel, decided to attempt to cater to girls after basically ignoring them in his marketing for the prior 50+ years.  Cowen's famous marketing strategy was to insist that model trains strengthened the father - son relationship.  A 1934 ad proclaims:

"There is a fascination about Lionel Engineering that you will find second only to the joy of close companionship with your boy.  You will see his youthful affection transformed into a deep companionship that will keep him your friend for life"*

Continue reading "Williams Recreates Lionel's "Girl's Train" With A Twist" ยป

May 16, 2006

Williams Platinum Club Offer

If you have been thinking about joining the Williams Platinum Club now is the time.  Williams is offering a 15% discount off your first purchase after joining the club.  The offer runs through June 15th.  Membership costs $25 per year and includes a free freight car or caboose.  See the Williams web site for more details about joining.

April 23, 2006

Williams 0-27 Brochure On Line

William's has posted their April 2006 0-27 brochure on-line, however, you will need Adobe Acrobat Reader to view it.

April 09, 2006

New Web Site For Williams?

I was surprised to find that my bookmark to the Williams Electric Trains web site didn't work this morning.  It seems they have finally updated their site.  The old home page was still advertising the Summer 2004 catalog.  No sign of the 2004 catalog on the new home page.

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