Lionel 2009 Volume 2 Catalog
Lionel 2009 Volume 2 Catalog is on-line at Lionel.com. A few things that caught my eye:
Lionel launched a new marketing approach strategy “New Family Traditions”. There are 2 products presented under this strategy, a Lionel Little Lines plastic kids set that looks very similar to Fisher Price’s Geo-Trax line and a computer animated DVD Movie entitled Lionelville DVD Destinations: Adventure. With all the Lionel licensed and branded “toy” quality pieces on the market I’m surprised Lionel is offering such toys in their catalog. I do like the idea of building a movie featuring Lionel product as part of the story line, it can help introduce more children to Lionel and O Gauge model trains.
Lionel is introducing “A Christmas Story” themed train set. Fans of the movie will get a kick out of it. The only thing missing is a flat car with the ladies leg lamp “trophy” as cargo.
Other new fantasy themed items: Beatles themed box cars; Wizard of Oz themed set;
A new Norfolk Southern Heritage series that looks very nice.
Also, Lionel is now offering an HTML index of all the items in the catalog making it easier for bloggers and others to link to their new products on-line.
Related posts:
- Lionel’s New Grand Central Terminal
- New Lionel Catalogs Available On-Line
- K-Line by Lionel Circus Themed Items Brochure Released
- Lionel’s 2006 Christmas Catalog Available in Train Shops
- Lionel’s Latest Catalog
« Millhouse River Studio Announces New Turntable | Main | Sanda Kan CEO Retires »
2 Responses to “Lionel 2009 Volume 2 Catalog”
Look at the set again. There is a Leg Lamp Crate
in The “Major Award” Gondola marked “Fragile” “it
must be Italian”
Posted by: Richard L. Smith | Sep 24, 2009 at 5:29 PM
@Richard, good catch. I missed that one.
Posted by: dhartmann | Sep 25, 2009 at 6:15 AM