Lionel Signature Catalog Released On Line

March 3rd, 2009 in Catalogs, Lionel by Dave 5 Comments

Lionel’s latest catalog is now available on-line.    In his customery Welcome from the CEO letter, Jerry Calabrese explains several new concepts:

  1. The new Vision product line which will consist “of the most authentic, technically advanced trains and accessories ever made”.
  2. Product offerings will be reduced.  “Every single product we introduce is unique, special, and abolutely necessary”.
  3. The Lionel Classics product line will consist of  “the ultimate in populary priced, scale and non-scale, steam and diesel engines, premium sets, rolling stock and accessories”.
  4. The days of the Volume 2 catalog containing lots of new products are over.  Almost all of Lionel’s 2009 offerings are included in this catalog.  “From now on, Volume 2 will become a scaled down version of previoius year-end catalogs with a handful of exciting and newsworthy offerings”.

There is also a new Lionel Vision Line Rewards Club that will deliver rebates and discounts, priority service (not explained very well) and special newsletters and sneak peaks.  Other items of note in the catalog:  Cowen’s Corner Hobby Shop ($419.99) - a hobby shop with 3 miniature working layouts, an Amtrak ready to run set ($499.99), Limited Edition Grand Central Terminal ($1,499).  You can view the new catalog here.

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5 Responses to “Lionel Signature Catalog Released On Line”

Don’t know bout anybody else, but if Lionel continues like this we will have to resort to MTH!

Posted by: Docaab | Mar 3, 2009 at 7:48 PM

Two comments : Lionel prices are becoming too high , how is a beginner expected to purchase their items . Second : Why should I buy Lionel Trains from Walther’s for LIST , when I can go to my usual sorces for discounts and free shipping . To Walther’s I say ” Discount if you weant business ” .

Posted by: WUJYDEE | Mar 12, 2009 at 8:22 AM

Glad I am into Post War and don’t buy the new stuff.

Posted by: Mike | Mar 15, 2009 at 6:38 PM

Concerning the new visionline.Lionel seems to be making the same fatal mistake the American Auto industry. Biger and more expencive isn’t better.Who are they marketing to? I expect Bachman will take the opportunity to produce what many of us want. Scale,high detail,run on O31 curves,good sound,steam/diesel transition era,products for a reasonable price. Much like their On30 line.How sad. By by Lionel.

Posted by: Steven | Apr 22, 2009 at 11:54 AM

I like the new stuff—a lot.

Posted by: Randy | May 20, 2009 at 10:08 PM

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